Role —

Art Direction

Agency —

Background —

I had the exciting opportunity to take part in the establishment of Critical Mass’ New York office. While originally founded in Calgary, Canada, the NYC office was intended to be a front door for the agency, to bring in new business, and service New York City area clients. Besides Citibank, Quinnipiac University, and BMW, I worked on various pitches as well as some internal agency branding.

Sweatshirts for Designers

Zócalo Agency Site

IKON (CM Conflict Sub-Agency)

Harley Davidson Pitch

Helmet Customizer Experience

© 2023 Will Gabrenya