The Archives: Critical Mass

The Archives: Critical Mass

The Archives: Critical Mass

The Archives: Critical Mass

The Archives: Critical Mass

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Role —
Art Direction

2014-2018

2010-2014

2010-2014

Agency —
Critical Mass
Critical Mass

New York, NY

New York, NY

New York, NY

Background —

I had the exciting opportunity to take part in the establishment of Critical Mass’ New York office. While originally founded in Calgary, Canada, the NYC office was intended to be a front door for the agency, to bring in new business, and service New York City area clients. Besides Citibank, Quinnipiac University, and BMW, I worked on various pitches as well as some internal agency branding.

Agency Network Brand Alignment
Agency Network Brand Alignment
Agency Network Brand Alignment
Agency Network Brand Alignment
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Wordmark System

Think with Google Vision

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Sweatshirts for Designers

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Zócalo Agency Site
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IKON (CM Conflict Sub-Agency)
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IKON Block Logo With Grid

IKON Block Logo With Grid

IKON Block Logo With Grid

IKON Block Logo With Grid

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IKON Grid Style Poster

IKON Grid Style Poster

IKON Grid Style Poster

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Harley Davidson Pitch
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HD Style Boards

HD Style Boards

HD Style Boards

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Helmet Customizer Experience

© 2019 Will Gabrenya