Citibank Native iOS App

Citibank Native iOS App

Citibank Native iOS App

Citibank Native iOS App

Citibank
Client —
Citibank

New York, NY
2014-2015

New York, NY (2014-2015)

New York, NY (2014-2015)

Agency —
Critical Mass

New York, NY &
Toronto, Canada

New York, NY & Toronto, Canada

New York, NY & Toronto, Canada

Background —

With the announcement of the forthcoming Apple Watch in Fall 2014, Citi was invited by Apple to become a launch partner for their new hardware. To be able to connect with the Apple Watch, Citi had to build a new iOS native app from the ground up. We redesigned the new watch compatible app with the primary goal of making the UI intuitive for iOS users. From kickoff to launch, the app was designed, coded and tested in 7 months.

citimobile_3_device_hero

Payment/Transfer, Accounts Overview, Snapshot Setup

Payment/Transfer, Accounts Overview, Snapshot Setup

Payment/Transfer, Accounts Overview, Snapshot Setup

Snapshot

Snapshot allows an account holder to quickly view balances and a limited number of transactions for their accounts without needing to log on. The Snapshot view of a user's accounts can either load automatically upon opening the app or appear on a swipe from the log on screen.

Snapshot Overview, Credit Card Snapshot

citimobile_ss_left
citimobile_ss_right
citi_cc_flow

Credit Card Ledger Flow

Credit Card Ledger Flow

Account Ledger

The majority of a user's experience will take place on the account ledger. It provides an overview of the account, but also allows the user to dive deeper into the account's details and transaction activity and perform certain actions such as paying a bill.

Credit Card Ledger, Card Ledger Expanded View, Bank Ledger

Credit Card Ledger, Card Ledger Expanded View, Bank Ledger

Credit Card Ledger, Card Ledger Expanded View, Bank Ledger

citimobile_ledgers_left
citimobile_ledgers_middle
citimobile_ledgers_right
citi_icons

iOS App Icon Directions

Welcome Experience

citimobile_block_left
citimobile_block_right

© 2019 Will Gabrenya